SARAH SARTORI

EXPERIENCE

 

Shatterproof
Vice President, Digital Marketing

• Redesigned Shatterproof.org & TreatmentATLAS.org to reach millions with lifesaving resources.

• Responsible for all digital channels (web, email, social). Raised $4M+ to support Shatterproof work.

​

 AARP
Member Experience Consultant

• Oversaw a cross-functional team of 50+ to unify digital experiences used by millions of customers.

• Partnered with stakeholders throughout the organization to align on digital transformation priorities.

​

U.S. Holocaust Museum
Associate Director, Digital Engagement

• Built digital products to expand and diversify Museum’s audience, increasing engagement 40%. 

​

 Choice Hotels
Senior Manager, UX Team

• Oversaw all web and mobile products ($1B revenue/year).

• Managed researchers, interaction & visual designers, UI coders, and PMs. Grew team from 2 to 8.

​

 Apollo Education Group
Senior Designer/Program Manager

• Redesigned Phoenix.edu products to increase usability for hundreds of thousands of students.

• Facilitated C-level decision-making for projects over $1M.

​

Travel Channel Media
Senior Digital Program Manager

• Oversaw all digital projects (30+ per year).

• Led a $4.3M redesign of TravelChannel.com (7 staff/3 vendors in several countries).

​

National Geographic
Digital Project Manager

• Redesigned the National Geographic websites to improve content delivery and audience reach.

• Reimagined the Complete National Geographic, a digital copy of 120 years of magazines.

​

Booz Allen Hamilton
Digital Project Manager

• Created a digital strategy for the Smithsonian Natural History Museum to share 26M objects digitally.

• Oversaw digital transformation engagements at Office of Personnel Management, Homeland Security, and Treasury.

​

Hallmark Cards
UX Designer

• Designed digital products - including membership, ecards, flowers - and led UX testing to ensure ease of use.

• Created store location functionality to drive online traffic to offline store locations.

​

EDUCATION

 

Georgetown University
MBA, Marketing and Operations​

​

 Creighton University
BSBA, Information Systems​

​

TOOLS & CERTIFICATIONS

 

Tools

• Design/UX: Adobe Photoshop, Visio, Axure, UserTesting.com, Optimal Workshop. Experience managing a UX lab.

• CMS and Analytics Tools: Adobe Experience Manager, WordPress, Drupal, Google Analytics, Adobe Analytics.

• Certifications: Project Management Professional (PMP) and graduate of the Travel Channel Video Academy.

​

 Certifications

• Project Management Professional (PMP) and graduate of the Travel Channel Video Academy​​